Experience & engagements

Experience, Applied to Business Challenges.

This page separates two things clearly: the operating experience Lucas Achutti Pedri built before SMAGE, and the way SMAGE structures its consulting work today.

Founder’s operating experience

Built and Led an E-commerce Operation.

Before SMAGE, Lucas Achutti Pedri founded and led an LED lighting e-commerce operation that included more than 300 employees, six physical stores, and three distribution centers. The operation closed in 2023.

Running that business meant managing the same connections SMAGE works on today—between commercial goals, advertising, catalog, inventory, fulfillment, and the teams responsible for each. This is historical entrepreneurial experience attributable to Lucas; it is not presented as a SMAGE client result.

300+ employeesacross the operation
6 physical storesalongside e-commerce
3 distribution centerssupporting fulfillment
Closed in 2023historical experience

Read Lucas’s full background

How We Help

Engagement Scenarios.

The scenarios below show how SMAGE approaches three common challenges. Each is labeled as an illustrative engagement: they describe the approach and what would be measured, not results achieved for a specific client.

Illustrative Engagement Example 01

Marketplace Performance

Challenge: A retailer needs better coordination between catalog quality, advertising, stock availability, and fulfillment.
Proposed approach: Review the account, identify constraints, prioritize products, and establish a recurring performance routine.
Measurement focus: Conversion rate, advertising efficiency, stock availability, and delivery performance.
Measured results: Not applicable — this is an illustrative scenario.

Illustrative Engagement Example 02

Profitability and Commercial Planning

Challenge: Sales activity is increasing, but the business lacks a clear view of product and channel profitability.
Proposed approach: Review pricing, fees, promotional economics, and assortment priorities.
Measurement focus: Contribution margin, product mix, inventory turnover, and promotional performance.
Measured results: Not applicable — this is an illustrative scenario.

Illustrative Engagement Example 03

Team Performance and Management

Challenge: A growing e-commerce operation needs clearer responsibilities and more consistent execution.
Proposed approach: Define KPIs, assign owners, establish management routines, and track agreed actions.
Measurement focus: Target attainment, action completion, forecast accuracy, and operational indicators.
Measured results: Not applicable — this is an illustrative scenario.

SMAGE client case studies

Published Only When Verified and Approved.

Client case studies will appear here once projects are complete and clients have approved publication. Each one will follow the same transparent structure.

Client or business context
Challenge
Starting conditions
Scope of involvement
Actions implemented
Measured results
Measurement period

Facing a Similar Challenge?

Describe your situation and we will discuss how a relevant engagement could be structured.

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