About
Meet Lucas Achutti Pedri.
A Practical Perspective on E-commerce Strategy and Performance.
Biography
Lucas Achutti Pedri brings 15 years of e-commerce experience and a background in Strategic Marketing from PUC-RS. His professional journey includes experience at Dell, Unimed, GetNet, and Grupo BBDI.
As an entrepreneur, he founded and led an LED lighting e-commerce operation that included more than 300 employees, six physical stores, and three distribution centers. That operation closed in 2023.
His approach brings together commercial strategy, operational understanding, and performance management—connecting business objectives with the decisions and routines that shape execution.
As founder, he brought this perspective to SMAGE, where it informs the practical consulting approach the SMAGE team applies with clients—centered on clear priorities, accountability, and continuous improvement.
Background
Commercial Strategy, Operational Understanding.
A career that spans corporate roles, education in strategic marketing, and the experience of building and running an e-commerce operation.
The companies listed reflect Lucas’s professional history. They are not SMAGE clients or partners.
- Experience15 years in e-commerce
- EducationStrategic MarketingPUC-RS
- Professional journeyDell, Unimed, GetNet, Grupo BBDIPrevious professional experience
- EntrepreneurFounded and led an LED lighting e-commerce operation300+ employees, six physical stores, three distribution centers. Closed in 2023.
- TodayFounder of SMAGEE-commerce consulting and performance management
Philosophy
Learn Fast. Apply. Refine.
Useful knowledge should lead to action. Apply what you learn, evaluate the outcome, and improve the next decision.
The same principle shapes SMAGE engagements: short cycles between analysis and action, honest reviews of what happened, and a steady refinement of priorities.
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